Retirement is supposed to be the time in our lives when we are able to sit back, relax and reap the freedom of the golden years. What most people realize when they finally get there is that too much relaxation and freedom becomes boring. They start to realize that: they need to keep working to break the boredom, money should be coming in instead of going out, the cost of living is climbing outrageously, and they need enough money to have the financial freedom to travel to places they’ve always dreamed to be. Those are the few realizations aside from missing that feeling of accomplishment when they were still working. And that’s when business after retirement seriously comes to mind.
You need to plan ahead and build a good foundation if you are going to start a business after retirement. Here are the few tips that you might need to consider:
1. Assess yourself – are you a risk taker? Can you risk your retirement benefit? Because no matter how you look at it, starting a business involves monetary risk. Accepting that fact, you must also check if you have the ability and the will to work hard to be able to handle uncertainty. Most of all you must have the attitude of self discipline.
2. Pick the right business for you – if you are the kind of person who is driven by passion and wants to make a career out of it, chances are that you will attain success. The reason why increasing number of older Americans starts a business after retirement is know-how. After 50, you have gained the skills and experience that you are passionate about. That would really make a difference. For some people, owning their own business is fascinating. In this case, chose a business that has a demand and potential in times of growth and recession.
3. Come up with a solid business plan – As a retiree, you have a special advantage. You’ve probably had a career where you learned how to run a successful business, either through hands-on experience or through observation of how the business where you worked was run. Figure out what will make your product or service different or special, how you plan to attract customers and how you intend to beat the competition.
4. Find Great People – In a small business, the impact of a single team member can be enormous. Every person you add to your team must have a star quality – which means that the person must reflect your ideas and goals and will work with you through it. Is that possible? Absolutely. First, make sure you define what a star is within each role in your company. Then you can go find them.
5. Market and Sell – this is about getting the world to know about your business so customers come through your door or perhaps to your homepage. First, you’ll need to know and study your target market. Then develop or create a marketing message that will reach them. Make sure you maintain that message consistently and must be reinforced repeatedly so you can build your own brand or identity. Consistency gives the people a clear reason to be interested in your business.
When you are younger, you can afford to make a mistake, go out of business, even file for bankruptcy and still rebound. When you are older, there is simply less time to bounce back from significant business problems. Still, the wisdom of the years never fails.